PMP - Making Sense of Multi Channel Marketing
20 August 2010
DIRECT is a bi-monthly publication targeting direct marketing professionals with a weekly e-newsletter.
Click here to download the pdf of an article that will appear in the August issue of DIRECT magazine, which will run alongside a full-page advertisement for PMP Limited. The article refers to Graham Plant’s presentation at the recent 2010 ADMA Forum and discusses multi-channel marketing – in particular, the integration between print and online.