Product Sampling
Product sampling is a particularly effectively direct marketing tool that motivates customers to buy a product by giving them a taste for it. It’s also a cost-effective way to create awareness, generate trial and activate sales by putting products into the hands of those most likely to buy it.
PMP Distribution has managed product sampling campaigns for hundreds of companies across many different product categories including confectionary, personal hygiene, beverages and cosmetics. In our experience, it’s possible to achieve up to 30% sales conversion rates following a product sampling campaign.
Letterbox product sampling has enormous impact. It's also measurable (via increased sales, redemption or response mechanisms) and cost-effective, because clients can target those consumers who are most likely to buy the particular product. PMP works with clients to create a sampling program that best meets their campaign objectives, minimises waste and maximises budget.
We offer
- Targeted Letterbox distribution to:
- potential customer demographic profiles – we know where they live and who they are
- customers who have indicated an interest to receive more information, through our leading consumer behaviour survey – Brand leaders
- A variety of innovative ideas, such as labels, stickers, card attachments, DL or just a simple but effective printed catalogue to compliment our clients’ creative concepts
Whatever your requirements we have a specialist product sampling service team who can discuss the options available to ensure the highest level of success in your next product sampling campaign.
The PMP Edge
1/ Ideas that sell: We can complement our clients’ brochures or catalogues with a variety of innovative options such as labels, stickers, card attachments, promotional CD’s or even product samples.
2/ High value: Direct mail campaigns that reach the right letterboxes not only ensure that messages reach their target markets, but they eliminate costly wastage as well.
3/ Delivery verification: Utilising over 100 warehouses, 350 distributors and 14,000 contracted deliverers – our client’s messages reach the masses. Plus, PMP Edge offers state-of-the-art satellite tracking technology to ensure brochure and catalogue delivery is tracked, measured and reported seamlessly.
4/ Campaign analysis: The greatest campaign can amount to nothing if it’s not seen – that’s why we offer the option of comprehensive post-campaign analysis to help fine-tune future campaigns.