Targeted Distribution
PMP Distribution helps clients find the homes most likely to act on their message - who is likely to read the message or need the product? Where do they live? How do we best target their needs?
Our specialist teams can answer these questions and directly identify the audience. We work closely with clients to understand their typical customer’s behavioural patterns, buying trends and motivations and develop tailored campaigns to reach their target market. This enables us to achieve an increase in campaign response rates and improve return on marketing investment through:
- Our team of marketing analysts tailoring targeted strategies from a range of superior solutions
- Profiling the target market with our globally recognised Mosaic profiling tool - dividing markets into 11 key groups and a further 47 demographic profiles. This breaks down our clients’ target audience to just 22 households – the most detailed analysis available in Australia
- Delivering at individual CCDs (what does this mean?), not clusters, providing the most refined unaddressed delivery in Australia and New Zealand. This reduces waste by up to 50%, and ensures clients are reaching potential customers more accurately
- Illustrating the most effective strategy through easy-to-read maps that show franchise networks, customer distribution, branch or competitors locations and market potential.
Whether our clients are distributing catalogues, brochures, flyers, magazines, newspapers or product samples, we have a delivery service to suit their requirements and the expertise to ensure the best results from their campaign.
The PMP Edge
1/ Ideas that sell: We can complement our clients’ brochures or catalogues with a variety of innovative options such as labels, stickers, card attachments, promotional CD’s or even product samples.
2/ High value: Direct mail campaigns that reach the right letterboxes not only ensure that messages reach their target markets, but they eliminate costly wastage as well.
3/ Delivery verification: Utilising over 100 warehouses, 350 distributors and 14,000 contracted deliverers – our client’s messages reach the masses. Plus, PMP Edge offers state-of-the-art satellite tracking technology to ensure brochure and catalogue delivery is tracked, measured and reported seamlessly.
4/ Campaign analysis: The greatest campaign can amount to nothing if it’s not seen – that’s why we offer the option of comprehensive post-campaign analysis to help fine-tune future campaigns.